Jualan merosot sejak lima tahun lepas, Harley-Davidson buang 500 kakitangan

R2D2

Harley-Davidson to cut hundreds of jobs as part of turnaround strategy
By REUTERS | 10 July 2020



CHICAGO: Harley-Davidson Inc on Thursday said it will lay off 500 employees this year as part of new CEO Jochen Zeitz’s efforts to revive the struggling motorcycle maker.

As part of the overhaul, CFO John Olin will leave the company effective immediately. Darrell Thomas, treasurer, will become interim chief financial officer, it said.

Harley-Davidson’s sales have been declining for the past five years in the United States, its largest market, as its baby-boomer customer base ages.

The economic pain caused by the coronavirus pandemic has further dented retail demand.

In response to weak sales, the Milwaukee-based company has cut production, leading to 140 job cuts last month at its factories in Pennsylvania and Wisconsin.

The latest cuts are in addition to those layoffs, a company spokeswoman said.

Zeitz, who took over in February, is hailed for turning around the Puma brand’s near-bankrupt business.

His restructuring strategy, dubbed The Rewire, is aimed at making Harley a leaner and more nimble organization.

It seeks to reset product lines, focus on the company’s core strengths and prioritize profitable markets.

“Significant changes are necessary, and we must move in new directions,” Zeitz said.

Harley said the measures announced on Thursday will lay the foundation for a five-year strategic plan to revive sales that the company expects to share in the fourth quarter.

In all, the restructuring will eliminate 700 positions globally.

It will result in a US$50 million restructuring charge in 2020, including US$42 million in the second quarter.

While the overhaul is expected to be completed by the end of the year, Harley said it will likely cause additional restructuring charges in 2021.

otai_g

motor ni mahal kat msia. X mesra marhaen

Supersirap

Harap-harap harga motor tersebut boleh turun dengan mendadak

dudaberhias

orang tertentu je minat motor ni  dan semestinya mostly lelaki... iols ni nak usung basikal pun penat apakan pulak motor ni entah2 mati di timpa motor je lah rasanya sebelum merasa naik

exclusive_vvip

motor ni tak sesuai la saiz lelaki asia normal..iols penah tgk sorang lelaki melayu bawak, tangan macam tergantung kat handle..hihihi..rasanya motor Harley davidson ni la..ke ada brand lain yg lebih kurang motor ni? Tapi serious kelakar ok..beza kalu tgk lelaki caucasian yg bawak motor ni..

white_musk

akak terbayang pelakon lama Osman Kering membawa Harley Davidson. Sungguh lucu

acikhan

Haku ingat masa sekolah menengah dulu arwah atok Haku amik Haku balik sekolah Ngan motor Harley nie, arwah atok masa tu dlm usia awal 60 an kot, da la satu kg semua kenal Ngan arwah atok Haku termasuk geng cikgu n sesetengah student ...malu oooiii sbb bunyi motor tu je

Dwdrum

exclusive_vvip replied at 11-7-2020 12:04 AM
motor ni tak sesuai la saiz lelaki asia normal..iols penah tgk sorang lelaki melayu bawak, tangan ma ...

I ada nampak di malaysia ada mongols gang branch... Touring di freeway...
Yang u kata kan i ada nampak that guy seperti struggling dan too much pain untuk handle those harley... Tapi ramai juga i nampak yang fit untuk bawa tapi majority gemuk

Dwdrum

acikhan replied at 11-7-2020 12:42 AM
Haku ingat masa sekolah menengah dulu arwah atok Haku amik Haku balik sekolah Ngan motor Harley nie, ...

Masih ada motor atok sis?

Nenasketum

Rednecks dah tak membeli dah ke. Covid baru jer berusia 6 bulan, takkan nak bangkrap kot?

acikhan

Dwdrum replied at 11-7-2020 04:52 PM
Masih ada motor atok sis?

Da jual Kaka..sbb motor nie la arwah atok Haku kahwin Ngan minik Indon no.2 pastu dah cerai, jaman taun ujung 90 an dulu kala..

izwan_izi

Sapa nk beli harley dahh..bayar mahal2 untuk teknologi thn 1920-an...

Umpama kita beli Ford T-Model keluaran thn 2020 tapi masih gunakan teknologi 1900-an..

American Herritage sgt..org Amerika pon dh start beralih ke pengeluar motor european atau japan..lebih murah..banyak teknologi..

Dwdrum

acikhan replied at 11-7-2020 01:12 AM
Da jual Kaka..sbb motor nie la arwah atok Haku kahwin Ngan minik Indon no.2 pastu dah cerai, jaman ...

Oo. Jika simpan jadi vitage

Dwdrum

izwan_izi replied at 11-7-2020 02:37 AM
Sapa nk beli harley dahh..bayar mahal2 untuk teknologi thn 1920-an...

Umpama kita beli Ford T-Mod ...

Majority yang beli pun veterans banyak dan custom... U maksud kan european superbike?

Dwdrum

Nenasketum replied at 11-7-2020 01:07 AM
Rednecks dah tak membeli dah ke. Covid baru jer berusia 6 bulan, takkan nak bangkrap kot?

Redneck jarang naik harley... Kalau u maksud kan redneck region badidos mc club terbesar di sana ... Ramai blacky bukan redneck..

izwan_izi

Dwdrum replied at 11-7-2020 07:56 PM
Majority yang beli pun veterans banyak dan custom... U maksud kan european superbike?

veterans kalo tak silap diaorg boleh bawak keluar motosikal yg diaorg guna selepas perkhidmatan..tapi tak tau la sekarang ni mcm mana..

haah..european superbike la chuols mcm KTM, BMW tuuu..

Esmiria

dudaberhias replied at 11-7-2020 03:46 PM
orang tertentu je minat motor ni  dan semestinya mostly lelaki... iols ni nak usung basikal pun pena ...

U kn laki khen?

sensa

izwan_izi replied at 11-7-2020 06:35 PM
Sapa nk beli harley dahh..bayar mahal2 untuk teknologi thn 1920-an...

Umpama kita beli Ford T-Mod ...

Pernah baca satu komen diFB, org beli motor ni ibarat beli tv hitam putih tapi nyatakan ianya lebih baik drpd tv LED HD.
Saya hairan kebanyakan penunggang motor jenis suka perah minyak depan org ramai lepas tu tengok keliling ada tak org nak tengok dia.